Ikea Goof

Swedish (and international) furniture company Ikea has apologized for its cultural goof.

What did it do? It airbrushed women out of the pictures in its Saudi Arabian catalog. What does this illustrate from our class discussions of culture? What does this mean for advertisers?


About janpatricequarles

MTSU Professor of Mass Communication
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One Response to Ikea Goof

  1. groupblog3 says:

    Here is the link to the TED video that I spoke of in class today. They provided children in what I believe is an Indian village and let them teach themselves sand some really awesome stuff came out of it.- Alex Wornell

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